AI Insights · Timothy · June 2022
Top 5 Beauty Retail Apps in the US Q2 2022 Performance
An analysis of the top five beauty retail apps in the US during Q2 2022, focusing on downloads and active user trends.
During the second quarter of 2022, the top five beauty retail apps in the United States showcased varying performance trends in terms of weekly downloads and active users. Here's a detailed look at how each app fared:
Ulta Beauty: Makeup & Skincare experienced notable fluctuations in weekly downloads, starting with approximately 51K at the end of March and peaking at around 94K during the week of May 23. The app saw a consistent number of weekly active users, starting at 643K and reaching a high of 745K in late May.
Sephora US: Makeup & Skincare maintained a relatively stable download rate, with weekly numbers hovering around 40K to 50K. Its active user base remained steady, with figures consistently around 500K throughout the quarter.
Flip.shop showed a significant increase in downloads, particularly in late May, where it jumped from around 8K to 27K and then reached 41K by the end of May. The active user count also saw a rise, peaking at approximately 30K in the same period.
SALLY BEAUTY had a steady download rate, starting at 9.6K in late March and gradually increasing to around 11K by the end of June. The app's weekly active users also showed a consistent increase from 17K to over 19K during the quarter.
IPSY: Personalized Beauty maintained a stable download rate, with weekly figures ranging from 8.4K to 11.2K. The app's active users remained consistent, starting at 225K and experiencing minor fluctuations, ending the quarter at approximately 219K.
These insights are derived from data provided by Sensor Tower. For more in-depth analysis and additional insights, you can visit Sensor Tower's website.
